ADV Group

You need to bring rich, complete solutions to your customers.  You need to grow sustainably, at appropriate levels of risk.  You need to sustain competitive differentiation.  In short, you need to examine whether and how to develop new business through partnerships and alliances. 

ADV Group can:

• Research new or current markets
• Analyze competitor programs
• Develop channel plans
• Guide technology partnership decisions
• Manage existing partner programs
• Implement or optimize partnership processes
• Structure partner contracts and agreements
• Create program collateral and materials
• Design partner certification and training programs

Companies ask:

• What does it mean to sell through a "channel"?
• Can we support a hybrid direct/indirect sales model?  
• Should we go completely direct?  Completely indirect?
• Besides sales, what other types of partnerships can move our business forward? 
• With which major vendors should we partner? 
• Which market ecosystems hold promise for us?